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Club News

iFOLLOW FINANCIAL BENEFITS OUTLINED

15 September 2020

The club has moved to outline the financial benefits of match-by-match iFollow video pass packages. 

City return to action in the Carabao Cup tomorrow evening (7.00pm) and supporters can catch every minute of the second-round clash with Lincoln City LIVE - for just £10 - by CLICKING HERE.

In all Carabao Cup and EFL Trophy fixtures the Bantams contest while COVID-19 restrictions remain in place this season, the club will receive 50% of revenue generated from iFollow video match passes.

All streaming costs over the course of the 2020/21 campaign are being covered by the EFL, allowing clubs up and down the footballing pyramid to maximise iFollow revenue.

With similar packages for Sky Bet League Two fixtures, takings from the first 500 passes purchased by away club supporters go directly to the home club, with funds from each pass thereafter heading to the away side. 

From a £10 video match pass, after VAT, the total amount of profit a club makes per pass is approximately £8.34. 

This means that, when Colchester United supporters purchased just over 300 iFollow video match passes ahead of Saturday's Sky Bet League Two opener, 100% of the revenue was collected by City. 

Had Colchester have sold 501 passes, however, monies for the first 500 passes would have been taken by the Bantams, with the U's claiming revenue from the 501st pass - and any further passes which would have been sold. 

The club's director of communications and commercial, Ryan Sparks, said: "In the interest of transparency, we are keen to share the financial mechanics of the current iFollow structure, providing supporters with a better understanding of the more intricate details.

"While we recognise the technical issues some experienced with iFollow over the weekend - which the EFL is still working hard to rectify - we are desperate to ensure you do not miss a minute of the season while COVID-19 restrictions remain in place. 

"We would like to thank the EFL for the financial support they have offered, with the governing body standing all iFollow-related costs in a bid to support the survival of clubs in all three tiers as far as possible."

Supporters are reminded that no Carabao Cup first, second and third-round fixtures are available to watch - via iFollow - internationally, but can be enjoyed LIVE in the UK. 

There is no season-ticket or concession discount on any Carabao Cup iFollow video match passes, meaning the universal cost - to ensure you do not miss a minute of tomorrow night's action - remains priced just £10. 

To purchase an iFollow video match pass for the Bantams' Carabao Cup second-round meeting with Lincoln City tomorrow, please CLICK HERE

PLEASE NOTE: The club and the EFL would like to take this opportunity to remind supporters that commercial streaming of any fixture via iFollow (in, for example, pubs, bars and restaurants) is strictly prohibited. There is no provision for this to be allowed in the immediate future. 


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