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Club News

THE PARADER GOES RETRO FOR 2020/21

17 August 2020

An exciting and innovative retro version of The Parader is on its way for the Bantams’ upcoming 2020/21 campaign.

This coming season the club will be recreating classic editions of City’s official matchday programme, which have been produced over years gone by.

Having worked closely with lifelong Bantam John Dewhirst and programme publisher Curtis Sport, plans are now in place to deliver an original issue for every home fixture.

With each instalment focussing on a different match, as far as possible against the corresponding opponent from the past, this production is sure to make up a unique piece of City history for supporters both young and old.

These special-edition issues will be created from as early as the 1900s, right the way through until the 2000s.

The Parader will also include a whole host of exciting features, with long-term contributors including Dewhirst and David Markham being joined once more by Junior Bantams Reporter James Crickmore and the returning Katie Whyatt.

All-new columns from the likes of Christian Oldcorn are set to add even more desirability to an already-thrilling concept, which will be posted straight to your door - for just £3, plus delivery - for the duration of the campaign.

The ‘new’-look Parader will carry exclusive interviews and news from the Utilita Energy Stadium, in addition to up-to-date statistics, in-depth analysis and much, much more.

Issues will be available for every single Bradford City home game over the course of the coming campaign - including all matches to be held behind closed doors. 

The Bantams’ director of communications and commercial, Ryan Sparks, said: “The team has been working very hard behind the scenes to bring what we believe will be an exciting, old-school, new-school feel to The Parader for the coming season.

“Despite the fact we will be unable to sell programmes in the usual way, until further notice, this is an important season for our official matchday programme.

“Sales were slightly disappointing at times, last season and so, as with anything that we feel is not heading in the right direction, it became under thorough review.

“We are looking to the past and deep into our history to re-invent The Parader and ensure the product on offer becomes a worthwhile purchase for supporters far and wide.

“Our thanks go to all those who have played a part in bringing this concept to life, and we hope our fans can support it. By taking out a subscription, you can be sure of a wholesome matchday read prior to - or on the day of - every home fixture.”

To purchase individual editions of The Parader and a full subscription for the 2020/21 season - including all league and cup publications - please CLICK HERE.


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