Bradford City are delighted to announce that the TL Dallas Group has extended its partnership with the club for a further three years.
The deal will see one of the UK's leading independent insurance broking and risk management companies continue its sponsorship of the TL Dallas Stand until at least the end of the 2021/22 campaign.
The agreement takes the firm’s sponsorship of 'The Bradford End' to 20 seasons and builds further upon its initial commitment to support the club during the Premier League years.
Mike Martin, group director at TL Dallas Group, said: “This is another significant era in the club’s history and we look forward to watching the team develop under Gary Bowyer.
“Julian Rhodes stepping back into the day-to-day running of the club after last season’s challenges has also been a really positive development.
“We see the club as an important part of the local community and have been involved in working with the club since the early 1920s. We had no hesitation in backing the Bantams for a further three years.”
The Bantams’ commercial manager, Michael Shackleton, added: “It is great to see TL Dallas extend their deal for a further three years with us.
“The company has been a cornerstone of our club now - and for some time.
"We look forward to maintaining a fantastic working relationship and their support will be vital, moving forward."