City boss Phil Parkinson has emphasised the importance of quickly moving on Saturday's frustrating defeat at the hands of Port Vale as his side looks to bounce back at Rochdale this Tuesday.
The Bantams were left with nothing to show for their efforts at the weekend despite bossing the vast majority of their home match against the visiting Valiants.
Although still maintaining City's efforts two days ago should have warranted more from the game, Parkinson insists that his players now need to look forward and not back.
"It is important that we don't go into this next game feeling sorry for ourselves," stressed Parkinson.
"After looking at the (Port Vale) DVD, it certainly backed up what we thought on the day - that we deserved to win the game.
"I said it after the match, you have to credit Port Vale for the way they defended - they threw themselves in front of everything and defended really well inside their own box.
"In terms of possession and general play throughout the game, however, we probably should have taken all three points.
"We didn't though, and it is very important that we don't feel too hard done to. We have to go into the Rochdale game with an extra edge about us to give us a good chance of getting back to winning ways.
"That is the sort of message that we will be giving the players from now (Monday afternoon) through to kick off time tomorrow night."
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