Bradford City is delighted to announce an addition to its ongoing affiliation with long-standing official partner TL Dallas Group.
The agreement will see the Bradford business become the Bantams’ official academy partner, as its association with the club stretched beyond 20 years.
In addition to sponsoring the Utilita Energy Stadium’s TL Dallas Stand - which was first unveiled in 2003 - branded sleeve badges will also feature on City’s playing shirts during the first three rounds of this season’s Carabao Cup campaign.
Entering the second of its current three-year deal with the club, TL Dallas Group is one of the UK’s leading independent insurance and credit-insurance-broking groups, with 10 nationwide offices.
Mike Martin, group director of TL Dallas Group, said: “We are really happy to have been able to step up our association with - and support of - the Bantams.
“During these difficult and uncertain times, it is massively important that we continue to support our club, and we had no hesitation in taking our partnership even further.
“Since we first began our affiliation, we have undoubtedly seen our business grow, as well as building healthy relationships with some great people. We are looking forward to hopefully seeing this continue.”
City’s director of communications and commercial, Ryan Sparks, added: “TL Dallas Group is a very proud partner of Bradford City.
“They remain one of our longest-serving partners and it is great to see them increase their backing of our club, during these uncertain times.
“They have supported us through thick and thin over the past 20 years - and our sincere thanks must go to Mike and the team for the commitment they continue to show.
“We look forward to further forging an even more successful partnership, as our association enters its third decade.”