Bradford City is pleased to welcome The Broadway, Bradford as an associate partner.
In addition to taking centre stage on the rear of the Bantams' match tickets, The Broadway's branding will also carry a recognisable presence around the Utilita Energy Stadium, on the electronic scoreboard and across the club's social media platforms.
Located in the heart of Bradford city centre, The Broadway boasts over 90 different high-street brands and offers more than 20 restaurants and eateries. The local leisure destination of choice, the centre is also home to The Light Cinema.
Ian Ward, general manager of The Broadway, Bradford, said: "This agreement represents a huge positive step - not just for the Centre and the football club, but for the whole of Bradford.
"It is very important for businesses and organisations in the city to work together collectively to drive Bradford to reach its potential as a city and leisure destination.
"Working with like-minded teams and organisations is something we take huge pride in and we are delighted to be supporting Bradford City this season.
"We have enjoyed welcoming Bradford City to The Broadway, Bradford over the past few years and are extremely excited to be seeing our relationship grow ever stronger."
The club’s director of communications and commercial, Ryan Sparks, added: "We are delighted to welcome another of Bradford’s big players to our commercial portfolio.
"Being another of the city’s major attractions, everyone at the club is looking forward to seeing this partnership flourish.
"We would like to thank Ian and everyone at The Broadway, Bradford for their support during such uncertain times for everyone."
For more information on The Broadway, Bradford, please CLICK HERE.