Bradford City is delighted to announce a new and improved three-year deal with principal partner, JCT600.
The Bradford-based motoring giant has extended its strong association with the club - which will take the partnership beyond 15 years - after penning a substantial six-figure contract.
The agreement will see the brand continue to take centre stage on City’s playing and replica shirts as well as the club's all-new training range, with naming rights of the JCT600 Stand (West) remaining in place.
Founded in 1946 by the Bantams’ honorary life president and lifelong supporter, Jack Tordoff OBE, the company today boasts more than 50 dealerships across the United Kingdom.
City’s director of communications, Ryan Sparks, said: "We are delighted to have JCT600 on board for a further three years.
"As has been well documented, the past few months have presented various challenges for us and we cannot thank the Tordoff family - and the team at JCT600 - enough for their unwavering, loyal support.
"They have been fantastic partners of the club for well over a decade and it is great to have such an iconic Bradford brand behind us.
"We are looking forward to continuing to work with JCT600 over the next three years, and beyond, and are extremely grateful to have their backing, going forward."
JCT600 director, Ian Tordoff, added: "As a family business with our roots in Bradford - for the past 74 years - we are very proud to continue to sponsor the city’s historic club.
"This year, we have all had to face some unique challenges, but it is more important than ever that we support one another, so we can get through them together.
"Bradford City is a great club and we wish it well."