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UTILITA LAUNCH KIDS AND GIRLS CUP PARTNERSHIP

16 November 2019

City's principal partner, Utilita, marked the launch of their partnership with the EFL with a tournament which took place at Brentford FC.

School children from Rabbsfarm, Marlborough and St Anselm’s Primary Schools took part in a six-a-side tournament to mark the start of the deal.

The day was also used to celebrate the Kids and Girls Cup competitions, for which Utilita are official title partners. 

The event was supported by Brentford FC and the Brentford FC Community Sport Trust, who hosted the tournament.

Wycombe Wanderers’ Adebayo Akinfenwa, Brentford FC players Josh Clarke and Joe Hardy and Brentford FC Women’s stars Charlotte Tanner and Nicole Goolab were on hand to coach the teams, acting as mentors for the round robin tournament.

Utilita are one of the UK’s fastest-growing energy suppliers and are sponsors of the Bantams' BD8 stadium. 

A total of 14 EFL clubs are currently partnered with Utilita, with sponsorship ranging from stadium-naming rights to junior retail kits.

Earlier this season, the EFL and Utilita announced the new partnership, which will be in place until at least the conclusion of the 2022/23 season and will see the community competitions renamed the 'Utilita Kids Cup' and 'Utilita Girls Cup' respectively.

Over 22,000 schoolchildren take part in the competitions each year, with the aim of representing their local EFL Club, as they battle for the opportunity to play at Wembley Stadium.

The Girls Cup Final takes place before the Leasing.com Trophy Final and the Kids Cup Finals during the Sky Bet Play-Off Finals weekend.

The tournaments encourage these young people to participate and develop a love of sport, while helping to deliver the EFL Trust’s overall vision to create stronger, healthier, more active communities.

The competitions have also historically played a part in the development of some now-established professional players, with Watford's Will Hughes and Manchester United's Scott McTominay having previously represented their schools in the Kids Cup Finals.

Wycombe's Akinfenwa said: "I think initiatives like the Utilita Kids and Girls Cups are a brilliant thing and are a must.

"To give children the opportunity to play the game and have the ultimate reward of playing on that hallowed turf at Wembley Stadium - which is a dream for many kids and adults - is immense."

Jem Maidment, director of marketing and communications at Utilita, said: AAs a company who prides itself on engaging with communities, we are delighted to launch our long-term partnership with the EFL for the Utilita Kids and Girls Cups.

"We are a big believer in grassroots football and this competition can only strengthen mental and physical wellbeing for schoolchildren across England and Wales – something we are very proud of.

"We would like to thank Brentford FC for providing the location for the event and to the EFL, for their continued support in what has been an exciting start to the partnership."


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