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Club News

MIND: HAVE YOUR MATE'S BACK

28 December 2019

The EFL and Mind's latest campaign asks supporters to 'Have Your Mate's Back' by checking up on friends you may have noticed acting differently. 

Mind and the EFL are encouraging players, fans and all in the football community to get behind the campaign by wearing their shirt backwards, displaying the Mind logo, and taking photos to share on social media.

The EFL is working with its network of clubs and community trusts to promote Mind’s message of better mental health and its services to millions nationwide.

The EFL and Mind are now into a second season of their ground-breaking 'On Your Side' charity partnership.

This uses the power of football to help improve the nation’s mental health and wellbeing. 

With one in four individuals affected by mental health problems, the partnership focuses on a range of different areas. 

These include raising awareness of mental health amongst fans and wider public, helping improve the approach to mental health in football working with partners across the game and raising funds to deliver life-changing national and local support. 

One of the many ways that the partnership raises awareness of mental health is through Mind’s logo featuring on all EFL shirts for the 2018/19 and 2019/20 seasons. 

The design incorporates the logo into the player’s name on the back of every EFL shirt in the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.

This is the first time that a charity’s logo has been incorporated into the shirt design in English football.

Mind also works closely with the EFL to ensure clubs and community trusts have programmes in place to support the wellbeing of both staff and volunteers that can be put into practice throughout the footballing calendar.

To watch the campaign video CLICK HERE.

For more information about the services and support Mind can help with, please CLICK HERE


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