City boss Gary Bowyer insists his Bantams must learn from the disappointing defeat suffered at the hands of Crewe Alexandra yesterday.
The Bantams chief was pleased with City's start to their encounter at Gresty Road, as skipper James Vaughan netted his third goal of the season, but Bowyer believes his side did not do enough to build on their initial advantage.
Strikes from Crewe's Charlie Kirk and Tom Lowery - after Vaughan's opener - eventually saw the hosts complete their comeback.
Bowyer said: "We started the game ever so well, for the first half an hour or so, and scored a good goal.
"We allowed them one or two chances to counter-attack by being a bit sloppy, though, and didn't start the second half well. We conceded two of the softest goals you will see.
"We had a meeting about it straight after the game. We have to knuckle down now and realise that no-one is going to give us anything in this division.
"We cannot just expect to turn up and win. You have to earn that right.
"I felt that after we scored, we took our foot off the gas. The introduction of (Callum) Cooke and (Harry) Pritchard, in the second half, gave us better attacking options.
"Clayton (Donaldson) has got on the end of a fantastic cross from Harry and headed narrowly wide.
"A great cross from Kelvin (Mellor) and Harry (Pritchard) got on the end of it and his header has just gone wide.
"Right at the end, Paudie (O'Connor) has to score. It is a great cross into the box, it has eluded the 'keeper, and he just has to guide his header into the net.
"So, after going 2-1 down, the response was there from the players - but this has to be a wake up call for them.
"It is about being ruthless over the 90-minute period and not just thinking that is it.
"There is a lot made about formations and tactics, but one-on-one, you must have that pride to not get beaten.
"For their two goals, it has been nothing to do with the formation or anything like that, it has been about personal pride and not wanting to be beaten individually and collectively."
Fresh from signing for the Bantams on Friday, Harry Pritchard came off the bench in the second period to make his City debut at the Alexandra Stadium.
Bowyer liked what he saw first up from the former Blackpool winger and he believes the 26-year-old is an example there is more to come from his new-look squad.
Bowyer added: "You have seen already the impact he can have.
"As I said in my comments when we signed Harry, he will provide and score goals.
"We have seen that in just a cameo appearance from him today (Saturday).
"He is consist with his delivery and he can certainly create chances. He is a wonderfully fit lad, he can get up and down the pitch, and he is a good lad to have around the place.
"Harry, Callum (Cooke) and Jamie Devitt are only going to get better with minutes."
City return to action on Tuesday evening, travelling to face Bolton Wanderers in the Leasing.com Trophy. Admission is priced at only £5 - across all age categories - and supporters are asked to pay on the gate.