Bradford City are delighted to announce a significant new partnership with motoring giants Lexus.
Lexus Bradford, part of the RRG Group, whose showroom is based just off Canal Road, has taken over the naming rights of the Northern Commercials Stadium’s 1911 Lounge.
In addition to Saturday’s launch of the new-look 1911 Lexus Lounge - when the Bantams host Bristol Rovers - their branding will appear within the TL Dallas Stand.
Lexus Bradford have invested a significant five-figure sum, agreeing an initial one-year partnership with the club.
Christopher Boot, Centre Principal of Lexus Bradford, said: “We are excited to be on board as new sponsors of Bradford City.
“The football club is a fundamental part of the city and we look forward to our involvement over the course of the season.”
Bantams Relationship Manager Laura Hutchinson added: “We are delighted to welcome another huge brand to Bradford City.
“Lexus are keen to build their profile in the city and it is great they have chosen the club as a vehicle to achieve their objectives.
“The 1911 Lexus Lounge will provide an ideal backdrop for them to communicate with potential customers and I am sure City supporters will welcome them aboard.”
Lexus Bradford have agreed to become the official partner of the Bantams’ annual golf day and will also sponsor defender Adam Chicksen for the 2018/19 season.
City supporters can gain exclusive discounts by quoting ‘LEXBCFC’ when enquiring. CLICK HERE to visit the Lexus Bradford website for more information.