Summer signing Shay McCartan says he is ready for the intense battle for places in City's attacking positions.
McCartan, who joined City last month from Accrington Stanley for a undisclosed fee, was one of three attackers - Dominic Poleon and Paul Taylor being the other two - signed on by the Bantams over the close season.
Stuart McCall's side already had Charlie Wyke and Alex Jones in their ranks, while talented youngster Omari Patrick, who is currently away with the squad in Austria, is another option having signed on towards the end of last season.
McCartan acknowledges that he will have to work hard to push his way into the starting XI, but the Northern Ireland international is up for the challenge.
He said: "I know I have to work hard to play. You have to perform on the training pitch.
"Come the first week in August, I want to be playing against Blackpool. No one is going to hand you a starting place though, you have to earn it.
"I am used to this sort of challenge. When I was playing at Accrington before, I was alongside good players there who went onto better things.
"You know competition is part of football. I would rather have it that way than have nothing to motivate you."
McCartan netted 11 times in 22 games during the second half of the season for Accrington last time out, and the 23 year-old is now looking forward to testing himself at League One level.
He added: "'I've not played League One football yet, and I know there will obviously be a step-up in quality, but I am relishing this opportunity and looking forward to it.
"I expect the standard to be hard but I have faith in my own ability."
McCartan comes to the Northern Commercials Stadium having played most of his football for Accrington last season in the 'number ten' role behind the main striker.
He continued: "For the most part of my career, I've played as an out-and-out striker.
"When I moved to Accrington though, John Coleman (Accrington manager) liked to play 4-2-3-1 so I just fitted into the number ten role.
"I can play both positions. I am happy enough playing up front and I am comfortable playing as a number ten as well.
"Hopefully being able to feature in these two roles will help me and help give the manager a few more options."