Bradford City are delighted to announce a new commercial partnership with Harrogate Spring Water.
The Yorkshire based Drinks Company will be supplying water to both the first team and supporters within the stadium in its bars and kiosks for the 2017/18 season.
As part of the new deal, the easily recognisable 'Harrogate Spring Water' logo will be displayed along the top of the club's dugouts offering prime TV exposure as well as an advertising board behind the goal on the TL Dallas stand.
Pictured, is Greg Hatton, Export & New Business Manager at Harrogate Spring Water, Damien Wilkinson, Finance Director at Harrogate Spring Water, and James Mason, Chief Operating Officer at Bradford City.
Upon the signing of the new deal, Greg Hatton, Export & New Business Manager at Harrogate Spring Water said:
‘Harrogate Spring Water has a long and proud tradition supporting National and International sports and teams within the UK and promoting healthy hydration for both athletes and supporters. In addition to this we have always supported, where possible, local teams from Grass roots right through to the professional level. We are proud to be continuing this tradition with Bradford City FC.’
The deal further emphasises Bradford City's strong commercial growth with another national brand as Bradford City Chief Operating Officer James Mason explained:
'Attracting big brands like Harrogate Spring Water suggests we are doing something right. Greg and Damien have been great to work with on this deal as they fully understand the mutual benefits for both companies.’
‘As a football club, many supporters would be amazed at just how much water we need firstly for our players throughout the week at training and on match days. Secondly we sell a lot on match days also and having the support of a Yorkshire based supplier is naturally an advantage and fits with our ethos. We're excited to see how this relationship develops over the next few seasons.'