Bantams boss Phil Parkinson has a simple message for his players ahead of Saturday's home fixture with Rochdale - keep it going.
Parkinson's men will welcome Rochdale to the Coral Windows Stadium this weekend just four days after defeating Southend United 2-0 at headquarters on Tuesday night.
Aided by recent successes against Fleetwood Town and Peterborough United, the Southend victory was City's third win in four matches. The only loss in that sequence of games was away at league leaders Burton Albion.
Following the birth of his first child on Monday - a boy called Alexander - Rory McArdle is back in training after missing the Southend win.
Parkinson said: "After the victory over Southend, the aim now is to build upon Tuesday night (vs Southend) against Rochdale.
"We know that Rochdale are always a competitive team under Keith (Hill, Rochdale manager) and they have shown at times during this season that they have the ability to produce some strong results against the top teams.
"They beaten Walsall and Burton Albion already since the turn of the year so we know our performances level will have to be high.
"Our previous matches against Rochdale have always been hard-fought, and we expect this one to be no different. They play their football at a high tempo.
"For us though, Saturday's game will be all about maintaining our recent high standards."