The Bantams are targeting companies to purchase corporate Season Tickets, as part of a new initiative to bolster commercial support for the football club.
The #onefournine Season Ticket offer which has seen fans snap up adult season tickets for just £149 – the cheapest price in the Football League; has been a huge success so far, with over 8,000 being sold to date since they went on sale almost a month ago. With the success of the sales to date in the mind of the commercial team at Bradford City, it has been an idea to target companies to buy blocks of seats to use as incentives for employees. A great idea which suits both parties down to the ground.
The first to sign up is Provident Financial, who have bought ten corporate Season Tickets. City’s Chief Operating Officer James Mason said:
‘We have spoken to a lot of local businesses – small, medium, and large – and it was clear there was an opportunity to offer them an affordable corporate season ticket that they could offer to employees who might want to watch the games for the first time or who couldn’t afford to buy one outright.’
‘As a result we’ve launched a corporate season ticket scheme and are delighted that one of our current sponsors, Provident Financial, are the first to show their support by buying ten as an extension to their commitment with us.’
‘While we appreciate not all businesses have big marketing budgets, we welcome any entrepreneurial business owner to come forward and suggest how they could help us in any way. If it was just a couple of tickets to a bigger sponsorship deal we would welcome the support.’
‘The club has sponsorship budgets to suit all and we want businesses along with us for the journey as we are planning on going only one way, and that is upwards.’
‘The whole City wins if the football club is buzzing and attendances are up. Pubs and bars are full, shop tills are ringing and the whole district is buzzing on match days.’
The sponsorship manager of Provident Financial, Paul Mitchell, said:
‘We think the corporate season ticket is a fantastic idea and great value for money for any business that want to support its employees and their communities.’
‘As well as making them available to colleagues and our business partners, the season tickets will enhance our community enclosure sponsorship by supporting our community outreach programme, ‘Good Neighbour’, and its charity partners through giveaways and fundraising prizes.’
‘We’ll also include them in competition prizes to Bantams supporters. We’re delighted to be the first business to sign up, and we hope many more join in this exciting journey that this great club is on.’