Bantams boss Phil Parkinson was left scratching his head and wondering how City's unbeaten run had come to an end this Saturday after seeing his team's handed a cruel defeat at the hands of Rochdale at the Coral Windows Stadium.
City, despite playing with only ten men for around 80 minutes, were set for a deserved point against Dale until substitute Calvin Andrew's last-gasp winner in the final seconds of injury time.
While the timing of Andrew's goal clearly made the defeat a bitter pill to swallow for Parkinson's men, the fact that City's ten men had arguably had the better of the game against their Lancashire visitors made the late loss all the harder to take as well.
Parkinson said: "It was an excellent display from the boys.
"We started the game really well and then Jordan (Pickford) got sent off and it changed the whole look of the match.
"Even after conceding the goal via the penalty though, we kept going in a really positive fashion.
"After getting the goal back, I felt we had the better of the second half and probably created the best chances to win it.
"Rochdale have rarely threatened our goal.
"Overall, it was a magnificent effort from the lads and I am so disappointed that we haven't got a point, at least, from the game.
"Sometimes you don't get what you deserve. We said before the game that if Rochdale were to take our unbeaten run away from us, they would have to really earn it, and they have had to do that even with eleven versus ten for so long.
"The lads have put in so much effort and they were tremendous in everything they did."
Despite the defeat - a result which ended City's recent unbeaten run at ten games - Parkinson said the Bantams will still go into Wednesday's F.A Cup third round replay at home to Millwall in positive fashion.
Parkinson added: "We are not going to let this knock us.
"Sometimes in football the slightest thing can knock a team out of its side but this won't happen with us.
"We will take the positives from today (Saturday) and bring them into what is a massive game for us on Wednesday.
"We are all very disappointed - it is a very quiet dressing room - but we will come into the training ground on Monday and be very positive with the lads.
"If we keep showing that honesty and desire - Jon Stead typified that today as well - then we'll keep winning games."