The Sky Sports cameras will be at Valley Parade this weekend to broadcast live the Bantams' home Sky Bet League 1 fixture with Coventry - the only game being played on Sunday in any of England's top four divisions.
With opponents Coventry, like City, involved in the mix currently for the Play-Off places, Parkinson reckons Sky have chose wisely when deciding to select this fixture as one of their live games.
Parkinson said: "What a great game to be involved in.
"We've had a poor display last week but what a great opportunity we have here to response in the proper way in front of our own supporters and a wider TV audience.
"What we did last season has obviously raised the profile of the club nationally. Coventry have had a great start to the season which has pushed them to the forefront in terms of media coverage for this level (League 1).
"I think it is a great game for television. People will be tuning in to see how we are doing after last season and to see what this Coventry team is all about after good start. I think there will be a lot interest in this one.
"It definitely has the makings of an entertaining game due to the way both teams set up."
As much as the presence of Sky Sports at the Coral Windows Stadium is welcomed though, Parkinson knows the fact that Sunday's game is being televised won't mean a thing to his players once the opening whistle goes.
Parkinson added: "Once you play in the game, your thoughts are totally on the 90 minutes of football regardless of whether the match is on TV or not.
"From my memory of playing in televised games, once the whistle goes, you forget the cameras are there.
"That is the way it should be as well because we have to focus on Sunday purely on what we have to do to play well."
This Sunday's encounter with the Sky Blues will be the first chance for City to get last weekend's disappointing display at Rotherham United in the F.A Cup out of their system.
Understandably, Parkinson is keen now to move on from the F.A Cup exit and focus instead on getting City back to League 1 action.
Parkinson added: "It was obviously a poor result, but we've moved on from it now.
"We've said to the lads all we want to say about it, they have responded well this week, and we're now looking for that reaction on Sunday. I am sure we'll get it."