The football club is delighted to be able to confirm that car dealers JCT600 will be the main shirt sponsor for the Bantams from next season.
The deal, which will see the name of one of the UK's largest privately owned motor groups across the chest of City's home and away shirts, will run for the next three years.
JCT600's new sponsorship agreement with the Bantams means the Bradford-based company are back as shirt sponsors for the club for the second time in seven years.
City's shirts had previously seen JCT600's name emblazoned across them from 1997 all the way through to 2006.
JCT600 will replace Map Group UK, who had been the club's previous shirt sponsors since 2009.
Bantams Director of Operations David Baldwin and JCT600 founder and City honorary life president Jack Tordoff met to publicise the deal this Monday ahead of today's (Tuesday) kit launch.
The pair can be seen outside JCT600's headquarters - located just around the corner from City's Apperley Bridge training ground - holding the club's brand new home shirt.