The Football League's 'Football for Heroes' week has received cross-party political support with both the current and shadow Ministers for Sport backing the week of action.
Between March 6 and 14, all 72 Football League clubs are staging a home game dedicated to raising awareness and funds for Help for Heroes - the official charity of The Football League for the 2009/10 season.
The Bantams chosen match will be this Saturday against Aldershot Town.
And this week Minister for Sport, Gerry Sutcliffe and Shadow Sports and Olympics Minister, Hugh Robertson MP have added their voices to the raft of plaudits from inside the game.
"I am delighted to support The Football League's 'Football for Heroes' week that is giving something back to so many of our loyal troops and their families," said Sutcliffe, MP for Bradford South.
"It's fantastic that all 72 clubs in The League are right behind this and also working hard to raise money for our soldiers inured in the line of duty for their country."
And his counterpart, Robertson - MP for Faversham and Mid Kent - added,
"Having spent just over ten years in The Army myself, I know how important it is for soldiers on active service to know that they are supported at home.
"Through their many clubs, The Football League are uniquely placed to make this contribution and I am absolutely delighted that they are supporting Help for Heroes."
Although Football for Heroes week culminates this Sunday, The Football League will continue to support the charity that helps rehabilitate military personnel wounded whilst serving their country.
In just 28 months, Help for Heroes has raised an incredible £40m and League clubs will continue generating funds and awareness of the charity until the end of the season with a number holding Help for Heroes events as the current campaign heads down the final straight.
Prince William joined politicians from all parties by becoming the latest high profile figure to throw his support behind The Football League's 'Football for Heroes' week.
And Prince William - an ardent supporter of The British Armed Forces - has applauded the united and unprecedented week of action that has been designed to raise awareness and vital funds for Help for Heroes.
"The Football League's week of action to support Help for Heroes is a superb way getting behind the men and women of the Armed Services, who lay their lives on the line for us - and so many of whom have been badly wounded," said Prince William.
"These Servicemen and women, for whom duty is everything, have earned the support of this country. I urge everyone at a League game to get behind Help for Heroes in any way they can."
The Prince's praise comes just days after both the Minister for Sport, Gerry Sutcliffe and the Shadow Sports and Olympics Minister, Hugh Robertson MP backed Football for Heroes week.
From royalty to all sides of the House of Commons, the scope of support for The Football League's work with Help for Heroes demonstrates the nationwide passion for the charity that has generated a colossal £40m in just 28 months.
During the week of action, all 72 managers will wear the iconic Help for Heroes wristbands on the touchline with teams emerging from the tunnel behind the charity's banner. Each squad will also sign a specially designed Help for Heroes football to be auctioned off to raise money for our Heroes.
The Football League's support for Help for Heroes will continue until the culmination of the 2009/10 season with clubs planning events right up until the climax of the current campaign.
You can donate to Help for Heroes by visiting www.bmycharity.com/V2/footballleague.
