12:32 12 August 2016
Bradford City will be the first club to benefit from a landmark deal between The English Football League (EFL) (www.efl.com) and intechnologyWiFi (www.intechnologywifi.com) to provide official club mobile applications and stadium WiFi networks to clubs across the EFL portfolio. Both services are being provided to the club at no cost.
The new official mobile app for Bradford City available NOW and can be downloaded at www.officialbradfordcityapp.com.
The new mobile app will give Bantams fans a one-stop, 24/7, 365-days-a-year ‘digital match-day experience’, allowing them to read the latest news, interact on social media, check commentary and results, place a bet live, in-play on the latest action (facilitated by Sky Bet) and share content with fellow fans, wherever they are.
The mobile app also provides a range of new revenue streams for the club, such as through digital advertising for sponsors and the provision of the betting platform.
Thanks to a revenue share agreement in place with the EFL’s league sponsor, Sky Bet, every bet placed by fans will see the club take a share.
Work has started to install the WiFi network at the Northern Commercials Stadium, allowing fans to use the app in the stadium, without data charges or slow connection speeds.
The stadium WiFi network will ‘power’ the mobile application within the stadium on match-days, allowing fans to use the app at the ground, even when congested 3G or 4G traffic usually makes it impossible.
intechnologyWiFi is able to call upon state-of-the-art equipment in the design of WiFi networks equipped for the significant burden of thousands of users at the same time. The company also possesses the in-house expertise in network planning and design, backhaul and infrastructure implementation to ensure the stadium WiFi solution is best in class, achieving optimum coverage and capacity.
Shaun Harvey, Chief Executive at EFL, said: "EFL Digital’s ground breaking deal with intechnologyWiFi represents a significant opportunity for clubs like Bradford City to engage and connect with fans in a way that they have not been able to do previously, and with zero additional investment. Instant access to exciting and unique content will improve fans’ digital experience on match days and non-match days and the introduction of new profitable revenue streams will ensure that clubs will receive a direct financial benefit."
Michael Shackleton, Commercial Manager at Bradford City, said: "The football club are excited to bring the mobile app to all City supporters. The club sees this as a major step forward as we look to engage with our supporters through this really dynamic digital platform. The app, coupled with the stadium WiFi, will give added match day experience. It’s the ideal destination for all current information about Bradford City."
Natalie Duffield, CEO at intechnologyWiFi, added: "Bradford City fans are set to enjoy a revolution to their match-day experience, whether inside or outside the stadium, through the power of our innovative mobile application and stadium WiFi network solution.
"What’s more, by using the app and placing bets on their team, Bantams fans will be actively making money for their club. It’s a win – win all round!
"intechnologyWiFi is truly breaking the mould for the delivery of stadium connectivity and mobile content to clubs. At no cost, we provide a WiFi technical solution within the stadium – installed and managed end-to end – allied to a world-class, club-branded mobile app, with content curated by experts around the clock."
Edwin Martin, Head of Customer Engagement, Sky Bet, said: "The launch of this app marks an exciting change for City fans and we are thrilled to be working with the EFL and intechnologyWiFi to be part of it.
"As well as revolutionising the betting experience for match-going fans, this landmark partnership will also see us pass on a share of revenue back to clubs. This goes to the heart of what we aim to achieve as a brand and as a sponsor of the EFL, which is to make betting better for football fans."
Key features of the new Official Bradford City Mobile Application:
- True 24/7, 365-days-a-year access, thanks to high-capacity stadium WiFi network at Northern Commercials Stadium – no mobile data charges; no slow connections.
- Live scores, commentary and statistics, covering current, as well as past and upcoming games (within the same season).
- Official and popular unofficial news and images about the club, pulled together into one easy-to-access location.
- Aggregated social media posts about the club in one feed, allowing fans to easily interact and share.
- Ability for users to create profiles, post content and interact with other users.
- Seamless links to bet facilitated by Sky Bet, available 24/7, 365 days a year, with a share of associated revenues going to clubs.
Check out our handy little guide to show you exactly what the club's brand new official app is all about!